Visa is integrating its payment network with ChatGPT so AI agents can shop and complete purchases on users' behalf. "It means AI agents can not only recommend products but complete the purchase on the user's behalf, at potentially any merchant that accepts Visa," reports the Associated Press. "The payment network's previous attempts at this technological leap were confined to a single retailer or a small set of enrolled merchants." From the report: OpenAI will provide the technology to allow agents to interact, make decisions and initiate purchases through ChatGPT. Visa, the world's largest payment network outside of China, will provide the payment authorization and fraud monitoring needed to do this at scale. "As AI agents become active participants in the economy, Visa's focus is to ensure transactions are trusted, secure and seamless," said Jack Forestell, chief product and strategy officer at Visa.
Speaking at a company event Wednesday in San Francisco Wednesday, Forestell gave an example of a customer telling ChatGPT they're looking for a pair of wireless headphones under $150. The chatbot would find a pair for sale under those parameters and buy it on behalf of the customer.
Visa and OpenAI did not disclose the financial terms of the collaboration and did not give details on the fees merchants or customers would have to pay. [...] Visa says the feature will have guardrails like spending limits, required approval steps and approved merchants for shopping in order to protect consumers and minimize fraud.
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