3 months ago
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Olympics content on the Chinese-owned app has rocketed at Paris 2024 and the growth has been anything but organic
In the Olympic Village in Seine-Saint-Denis, athletes wander around in their team colours, their long, lean limbs striding out along the banks of the Seine. A pair of Hungarian Olympians in matching sports gear canoodle on a giant beanbag, a Dutch marathon runner talks patiently to a journalist, and impossibly perfect young women from the Greek water polo team make their way towards the onsite supermarket.
It is a hermetically sealed enclave with heavily guarded entry points, which has traditionally been off-limits to all but these Olympic demi-gods. What happened in the village stayed in the village. That is, at least, until TikTok came along.
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