The popularity of old-fashioned cookbooks, with offerings from Gwyneth Paltrow and Sophia Loren

Behind almost every popular dish in 2025 is a viral social media post. If you ask people to share their recipes for making favourites like cottage cheese wraps, protein bagels, home-made Dubai chocolate or crispy rice salmon salad, nine out of 10 are likely to send a link to a Facebook, Instagram, TikTok or Xiaohongshu (RedNote) post. Recipes have been transitioning from the page to the screen ever since popular user-generated website Allrecipes made its debut in 1997. Today there is no shortage...