Spotify will begin labeling AI-generated artist identities with "AI Persona" badges and exclude their music from editorial, algorithmic, and personalized recommendations unless users explicitly follow them. The company says the designation applies to whether an artist profile represents a real person, not whether AI was used to make the music, and will allow appeals for mislabeling. TechCrunch reports: While Spotify will allow artists to identify themselves as AI Personas, the company says it won't rely on self-disclosure alone. It will also review artist profiles and identify those where the artist's name and imagery appear to represent photorealistic AI-generated identities. Spotify said it will begin its review with profiles that have met pre-defined audience thresholds to ensure the more listened-to artists are covered first.
Once labeled, the AI Persona badges will appear on the artist's profile in the banner and the About section, in Search, and on track rows across playlists. By default, Spotify won't include AI Personas in its editorial or algorithmic recommendations, nor will it add AI Personas' music to users' personalized recommendations -- unless they happen to follow an AI Persona. Only users can choose to follow an artist, so it's an explicit signal that the user wants to hear more music from that person or group. Spotify wrote in its announcement that, "while we believe all artists have creative choice in determining how they present themselves, Spotify's programming is focused on elevating music from authentic artists building careers in music."
"Although there's a broad spectrum in how artists use AI as a creative tool, the question of whether a profile represents an actual human is one where Spotify can help make a clear determination. This badge is about the artist's public identity, not about how the music was made," the company said.
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