Sources: Amazon's "sponsored prompts" for its Rufus AI assistant are yielding significantly lower traffic than traditional ads, but are more cost-effective (Catherine Perloff/The Information)

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Catherine Perloff / The Information:
Sources: Amazon's “sponsored prompts” for its Rufus AI assistant are yielding significantly lower traffic than traditional ads, but are more cost-effective — The early batch of ads running on OpenAI's ChatGPT has drawn a lot of attention in recent weeks.

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