Q&A with Xbox Chief Strategy Officer Matthew Ball about returning to console-exclusive releases, how using in-game ads could offset development costs, and more (Christopher Dring/The Game Business)

2 months ago 21

Christopher Dring / The Game Business:
Q&A with Xbox Chief Strategy Officer Matthew Ball about returning to console-exclusive releases, how using in-game ads could offset development costs, and more — ‘If Xbox can turn things around, the whole industry can,’ says Ball — Listen now on Apple, Spotify or YouTube

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