On Tuesday, ProPublica rolled out a redesign that revamped its homepage and aims to make its work “more recognizable and distinct” across platforms from Instagram to Apple News.
The redesign goes beyond updated logos and typefaces; some of the changes are structural as well as aesthetic, geared toward showing audiences all the work that goes into the nonprofit newsroom’s journalism, the many ways to connect with that journalism, and more information about who produces it. “Many of our investigations come with supporting material, including visual explainers, details on our methodology or ways to send us tips,” ProPublica’s chief product and brand officer Tyson Evans wrote in a note explaining the changes. “Our new design allows us to package these pieces together, so it’s easier for you to find the full picture.”
Translations and audio narrations for stories are now more prominent. The newsroom will also include more details about its journalists and partners, “along with their photos and how to contact them securely if you want to contribute to our journalism.” But Evans added that ProPublica is still “working to keep the focus on what matters most: our reporting and visual storytelling.” A plum-colored hero banner highlights its joint Pulitzer win this week with The Connecticut Mirror. The homepage now showcases some investigations from the newsroom’s archives, such as its reporting on the FDA and USAID from 2025, both Pulitzer finalists.
Evans framed the new logo and typefaces as “bolder and cleaner, while maintaining a connection to the classicism of our name, and do a better job traveling across the many screens where you can find our work.” He added, “Our previous visual identity was built for a different era, it launched before mobile phones and social media were ubiquitous, and it was due for an update.”
ProPublica partnered with the branding studio Gretel to “to rethink a system that hadn’t kept pace with the myriad of ways our journalism actually reaches people now, across social, video, newsletters, films, podcasts and more,” Evans wrote on LinkedIn. The refreshed logo, typography, and “refined color palette” are “built to work everywhere readers, listeners and viewers find us.”
The newsroom plans to roll out more changes in the coming months. Read more about the thinking behind the redesign here.
