Major YouTube creators are facing backlash for accepting AI money

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An AI-generated image of a humanoid robot looking at a cellphone while walking through the desert.

Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam "Kold" Kolder have posted videos of themselves demonstrating what's possible with AI platform Higgsfield. The videos highlight Higgsfield's recently added Seedance 2.5 functionality and pitch these technologies as the future of video production.

In response to these videos, other creators started sharing what appear to be screenshots of partnership offers they'd received from PR firms working on Higgsfield's behalf. All of this led fans to the conclusion that Higgsfield has been trying to use creators to boost its profile and garner goo …

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