Loud Luxury and Bobby Shmurda are showcasing their finesse with the release of their new collaboration, "Cool Like That," one of the most unexpected collaborations of the summer.
Since premiering at Chicago's Lollapalooza last weekend, the track has already been making a late summer splash with its festival-ready energy and unforgettable hooks, even prior to its release. "Cool Like That" is a high-octane blend of spitfiring bars and soave, silky delivery. Its production, characterized by soaring horns and festival-ready drums, is a house record that demands mainstage attention. Shmurda's hushed yet unwaveringly confident vocals intertwine seamlessly with Loud Luxury's larger-than-life sound.
While serving time Shmurda couldn't listen to explicit rap or hip-hop, leading him to discover euphoric dance classics created by the likes of Calvin Harris and Avicii, according to a media alert shared with EDM.com. He ultimately found solace and inspiration in the genre's uplifting qualities and now, as a free man, he's proving that he's ready to dive headfirst into new musical territory of his own.
"The story of this song actually goes back to when we started DJing in college when Bobby Shmurda’s early music would absolutely level the dancefloor of any bar we played at," Loud Luxury said. "Fast forward many years (and parties) later, Bobby wanted to try to channel the 90s music he grew up on, so we got in the studio and in four hours we built the entire song out of a freestyle he did over one of our beats. There’s a reason it’s unexpected—because none of us thought this would work, but that’s exactly what makes this track so special."
Check out "Cool Like That" below and find the new collaboration on streaming platforms here.
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