Is Microsoft Quietly Killing Off Its 'Copilot+ PC' Brand?

"Copilot+ PCs" were Microsoft's official branding for Windows 11 "AI PCs" that met their system requirements. But the 2024 launch "didn't go smoothly," writes Windows Central, after security researchers discovered its proposed "Recall" feature was woefully insecure: This pretty much tarnished the Copilot+ PC brand, and over the last two years more and more OEMs have dropped the moniker from marketing materials and product names. In fact, even Microsoft has seemingly stopped mentioning it. I've noticed that none of the Surface PCs launched in 2026 include the Copilot+ PC moniker in their product names, unlike the Surface PCs that launched in 2025 and before. Now, you have to go digging to find any mention of Copilot+ compatibility in specification sheets... It's also worth mentioning that NVIDIA hasn't gone anywhere near the Copilot+ PC brand for its upcoming RTX Spark platform, even though all RTX Spark PCs meet the Copilot+ PC specification bar. I suspect that's a deliberate decision. It seems pretty obvious that the Copilot+ PC brand hasn't resonated with the market, and OEMs and Microsoft itself are now quietly pulling back on that branding. The specification baseline for Copilot+ PC experiences still exists, it just no longer has a pretty marketing name tied to it.

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