Running remains a hot category in footwear and classic styles continue to find new life with today’s sneakerheads. Saucony, a brand well positioned in both areas of the business, has tapped a new global chief marketing officer to help further improve its position in the marketplace.
Joy Allen-Altimare, who joined Saucony in June, has nearly 25 years in marketing leadership experience, most recently serving as the chief revenue officer of North America for Havas Media Network. Now at the Wolverine Worldwide-owned brand, she has been tasked with developing and executing Saucony’s global branding initiatives.
Although new to the role, Allen-Altimare has long had a relationship with Saucony and its parent company, both personally and professionally, and has arrived with a set of ambitious goals. She shared some of those goals in an interview with FN.
What has the dynamic been like with Saucony global brand president Rob Griffiths since you arrived in June?
“Rob is great. He has a long history with Wolverine, and he was an athlete growing up. I was a competitive swimmer growing up, so when we met, we came from the same kind of fabric. We understand the value of sport, the value of competition. Additionally, I’m a marketer and I
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