India's e-commerce market grew 10%-12% YoY to ~$60B in GMV in 2024, versus historical rates of over 20%, with 270M+ people shopping online, second only to China (Bain)

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India's e-commerce market grew 10%-12% YoY to ~$60B in GMV in 2024, versus historical rates of over 20%, with 270M+ people shopping online, second only to China  —  BeyondWords  —  Listen to this article 20 minutes  —  Executive summary  —  India has become a retail powerhouse over the last decade …

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