Google Invests $75 Million In A24 To Develop AI-Powered Filmmaking Tools

Google is investing roughly $75 million in A24 as part of a research partnership with DeepMind to develop AI-powered filmmaking tools and workflows. "The deal represents the latest marriage between a Hollywood studio and AI in an era where companies have oscillated between partnerships and lawsuits," reports Variety. From the report: A24 partner Scott Belsky, who leads the studio's technology division A24 Labs, told the Journal the studio's Google partnership differed from other deals because AI developers mistakenly advertised their products as a means to make films cheaper and faster. His division is developing applications for AI-generated storyboards, another reimagination of the production process that has seen filmmakers like Martin Scorsese rubber-stamp. "We think there are better uses that preserve creative control and support risk-taking," said Belsky, arguing the new tools "won't look anything like the prompted generation type of AI that people feel uncomfortable with."

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