Facebook makes Views its primary metric for content, bringing it in line with Instagram; each time a piece of content appears on a screen, it counts as a View (Mia Sato/The Verge)

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Mia Sato / The Verge:
Facebook makes Views its primary metric for content, bringing it in line with Instagram; each time a piece of content appears on a screen, it counts as a View  —  Views will be measured not just on video content but also on photos, text posts, and more.  When Instagram head Adam Mosseri announced …

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