After Google announced AI-emphasizing changes to its search results, many web surfers began defecting to DuckDuckGo, reports TechCrunch. (They describe DuckDuckGo as "a privacy-focused alternative" that accounts for around 2% of the U.S. search market...)
DuckDuckGo said U.S. app installs went up 18.1% week-over-week on average during the May 20 to May 25 period, compared to May 13 to May 18. The company said that growth was sustained for six consecutive days and peaked at 30.5% on May 25. On iOS, the rate of install is even higher, with week-over-week growth hitting a 33% average, peaking at 69.9%... DuckDuckGo said the trend is stronger in the U.S, and that DuckDuckGo continued to gain users over the Memorial Day weekend, when it usually sees a dip in traffic. Some of that data is backed up by third parties. App analytics company Apptopia found a 29% increase in average daily downloads in the U.S. and a 12% increase globally over the same period.
DuckDuckGo also said visits to its AI-free search page, noai.duckduckgo.com averaged 22.7% week-over-week growth, peaking at 27.7% on May 24, according to the article. ("DuckDuckGo also offers an AI Image Filter that filters out AI-created images from search results.")
TechCrunch delves into the reason why:
I overheard a woman on the phone saying she was switching to DuckDuckGo because you can "opt out of using AI... Google just isn't Google anymore," she said. It seems that others had the same idea... Some have argued it will kill the open web, while others shared concerns that AI overviews surface inaccurate responses and take away control from users who might not want to use AI. It also overcomplicates simple things.
A Google spokesperson pointed out that AI Mode isn't the default in their search results. (And CNET notes Google include an AI-free "Web" choice in its results if you just want a page of ftraditional blue links.)
TechCrunch adds that DuckDuckGo also offers a separate free tool called Duck.ai offering access to models including Claude, Meta's Llama and OpenAI's GPT-5 mini. "All chats are private because DuckDuckGo strips the user's IP address before requests reach model providers, deletes conversations within 30 days, and prevents chats from being used for training."
Read more of this story at Slashdot.
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