It was in 1964 that Supreme Court Justice Potter Stewart, asked to define obscenity for the purposes of law, wrote his famous heuristic: “I know it when I see it.” But when it comes to AI-generated content, we may think we know it when we see it — but our methods are far from perfect. We’ve each assembled our own set of tells to look out for: too much “delving” and “fostering,” absolute phrases, negative parallelism, or just too many em-dashes. But nothing is foolproof.
AI providers have leaned into the idea of adding watermarks to the content they generate — sometimes visible to humans, sometimes visible only to a dedicated tool. But adding a watermark to visual media is a much less sticky problem than adding it to text — text that might be edited or removed from its original context. Other than looking for “It’s not X. It’s Y,” how can we know if a set of words we read came from a human or a chatbot? European regulators are forcing Big AI to come up with answers.
Last week, Anthropic announced that it would begin adding invisible watermarks to the text it generates, and on Friday, it explained how it’s going to work. Daring Fireball’s John Gruber has a good, clear piece that explains both the methodology and how it, in his mind, perverts the act of writing. In essence, it involves Claude intentionally changing some of the words it’s generating to less-likely options — picking “guava” instead of “mango,” say, or “auto” instead of “car” — in patterns that Anthropic can then detect. Some people don’t like it; Gruber hates it:
In other words, these are necessary trade-offs. These factors are all in my interest: speed, cost, quality. Ideally I would like perfect writing, at instantaneous generation speed, at zero cost. None of those things are possible. Computation is not free of charge (and cloud-based LLM inference with leading models is actually expensive). Inference is not instantaneous. And great writing, whether natural or artificial, can only approach perfection.
The idea that anything other than my needs should factor into the generation of text for me is patently offensive.
Whether it’s more or less offensive than any other AI-generated text is an exercise left to the reader.


