Apple’s new parental controls are for keeping Apple out of trouble

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Teen using social media on cell phones on a graphic pink background.

When Apple put child safety front and center at WWDC on Monday, its stated goal was helping parents fine-tune their kids' online experiences and avoid excessive screen time. But amid a global debate over internet regulation, its latest updates also looked like a defensive move in a brewing fight against Meta and other app developers.

Apple announced an expanded toolkit for parents through its child accounts at WWDC, including a greater ability to customize kids' allotted screen time and the ability to block gory or violent images in messages before kids see them. Raja Bose, Apple's director of trust, safety, and values product marketing, to …

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