Allison Bennett Joins Katy Perry Collections as President, Focuses on Expanding International Business

1 month ago 6
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When Allison Bennett joined Katy Perry Collections as president in March, she couldn’t have been more excited. “My experience with the company so far has been really positive,” Bennett told FN in an interview this week. “Honestly, it’s the team that is probably the biggest surprise, in the most pleasant way. Everyone is so energized, excited and dedicated. It’s nice to be part of this new era for the company.” Bennett joins the company from Palladium after serving as brand director for the Americas region since May 2022. Prior to that role, she joined the company as sales director for K-Swiss and Palladium in 2021. She has also held positions at Sorel, Brunello Cucinelli and Ermenegildo Zegna. As part of her new role at Katy Perry Collections, Bennett is focused on expanding the shoe company’s already robust wholesale business. “We really have an excellent wholesale distribution, so we want to maintain that business, but there’s big opportunity to grow it even more,” Bennett said. “So, we see international as a completely untapped market for us. We just opened up Mexico, and we have someone helping us get into Asia – which would be a really big new market for us. So, we’re really trying

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