5 AI ‘influencers’ on social media, from models to a granny friendly with the Biebers

Aitana López is one of the most talked-about influencers at the moment. Since her Instagram account @fit_aitana was created in 2023, featuring lifestyle and beauty content, the pink-haired, 20-something Spanish woman has amassed over 300,000 followers at the time of writing. Aitana hits the gym often, has her own skin care line and has attended major shows at Paris Fashion Week earlier this year. Most importantly, she’s not real. Created by Rubén Cruz, the founder of influencer agency named The...